Fix My Google Ads

Why Google Ads usually needs a diagnosis before a rebuild

When Google Ads performance drops, the tempting move is to rebuild everything: new campaigns, new keywords, new bidding strategy, new ads. Sometimes that is necessary, but often the account only needs a clear diagnosis. A campaign can look broken because tracking is misreporting conversions, the search terms have drifted, broad match is pulling in weak intent, the landing page is slow, or the bidding strategy is optimizing toward a conversion that does not reflect real revenue.

The purpose of this session is to find the highest-leverage fix first. We look at the account structure, campaign goals, keyword and match-type choices, search terms, negative keywords, ad copy, assets, landing pages, conversion actions, GA4/GTM setup, and recent change history. That lets us separate urgent technical problems from normal optimization work.

You should leave with a practical order of operations: what to pause, what to keep, what to test, what to measure, and what not to touch yet. That matters because random edits reset learning, muddy the data, and make it harder to know whether performance improved because of a real fix or because the auction changed for a few days.