How is this different from a normal course?
A course is something you watch. This is four working sessions over two weeks where we build YOUR funnel live, together. You finish with a running funnel, not a folder of lessons you'll never open again.
Why only 8 seats?
Because we work on your actual funnel in real time. Eight is the maximum where everyone still gets direct, personal attention and a hands-on review of their own work each session.
Do I need an existing audience or product?
You need a product or offer (even a rough one) and a willingness to ship. You don't need an existing funnel, an audience, or a technical background, we build everything from scratch.
What tools will I need?
Very little. A monthly subscription to either ChatGPT Plus or Claude Pro, around $19 to $20/month, is enough to get started. You also need a domain or place to publish a page and ad account access if you want to launch ads. For research and measurement we lean on Google Search Console and PostHog (both free to start) and SEMrush for competitor and keyword analysis. We'll share a list of tools where you need an account, so if you create those before we begin, the build moves faster.
What kind of AI agent do we build, and with what?
A scoped lead or follow-up agent, not a vague chatbot. We build it with Claude Code and Codex, give it access to your real tools and data through MCP servers (the pivotal piece that lets it safely read your lead database, calendar, CRM, and docs), and connect it to the rest of your stack with Zapier. Depending on your offer, it can qualify leads, answer common objections, recommend the right next step, route hot prospects, prepare call notes, or trigger email/SMS/API actions. We also define the guardrails: what it can say, what it must never say, and when it hands off to a human.
What's the programmatic blog, and do I need to be technical?
It's an organic-traffic engine. We take the keyword gaps from your SEMrush analysis and the real queries from Google Search Console, then build one AI-driven post template that scales to dozens of SEO pages, each internally linked into your funnel. You don't need to code, we use your existing site stack and AI to generate and publish the pages.
How do I actually see what's working after launch?
We set up PostHog so you can watch real session replays, build conversion funnels, read dashboards that show exactly where visitors drop off, and run landing page A/B experiments to test the hero, headline, CTA, or form against a real conversion goal, plus Google Search Console for organic impressions, queries, and CTR. Combined with GA4 and your ad-platform conversions, you leave with a clear, visual picture of your funnel rather than guesswork.
Won't my funnel just look AI-generated?
That's exactly what we train against. The reason most AI output looks like slop is that people accept the first generic result. We teach you to direct AI with real prompting technique, plus enough photography and copy theory to keep everything on-brand, specific, and human. AI does the heavy lifting; your taste keeps it from looking like everyone else's.
What if I can't make a live session?
Every session is recorded and shared with the group. That said, Funnel Forge is intense and hands-on, you'll get the most out of it by showing up live and building alongside everyone.
What happens if my timezone doesn't match a cohort?
We'll do our best to place you in the cohort that works closest to your timezone. If there isn't a perfect match, we may move you to a different cohort or find another workable solution. Either way, we'll make sure you're not left without a path forward.
What should I have set up before starting?
Bring anything you already have, ideally organized: logos, brand manuals, photos, existing copy, landing pages, sales pages, social media profiles, offers, past ads, analytics, or customer research. An existing squeeze page or sales page can help as reference, but it is not required and it should not slow you down. We'll likely build from scratch anyway, so existing material is a benefit, not something to perfect before joining.
Will the ads cost extra?
Your seat covers the program itself. You'll set your own ad spend budget for the campaigns we build, and you stay in full control of how much you put behind them.
Is there a payment plan?
Reach out before you book and we'll do our best to work something out. Seats are confirmed in order of payment, so don't wait too long.
What's your refund policy?
Risk-free. If for any reason you need to cancel your participation before Funnel Forge starts, I'll refund you 100%, no questions asked. The only exception is once you join the first session: at that point your seat is non-refundable, since the room is capped at 8 and your spot was held for you.
