Whether you're a 2-person startup or a 50-person marketing department, we deliver hands-on Meta Ads training that builds real capability inside your organisation — not dependency on external agencies.
Why us
Every session uses your real campaigns and data. No sandbox exercises — your team leaves with improvements already made to live campaigns.
Programs are scoped to your team size. A two-person startup and a 20-person marketing department have different needs — we design accordingly.
The goal is independence, not dependency. Your team finishes the program able to run, optimise, and scale campaigns without external help.
Everyone on the team — junior to senior — works from the same frameworks, SOPs, and naming conventions. Consistency that survives staff turnover.
We set clear KPIs before the program starts and track them through. You'll have concrete before/after data to justify the investment internally.
Delivered online via Zoom or in person at your offices. Intensive half-day workshops or spread across weeks — whatever fits your calendar.
Curriculum
Program
Limited availability - Only 3-4 teams per quarter
Who it's for
Mid-to-large companies looking to bring Meta Ads management in-house or upskill an existing team. We align everyone from coordinators to marketing directors.
Fast-growing teams that need to get good fast. We compress the learning curve so you're running profitable campaigns in weeks, not months.
Add Meta Ads to your service offering or level up an existing team. We train account managers, strategists, and media buyers to a consistent standard.
Catalogue campaigns, dynamic ads, retargeting sequences, ROAS optimisation. Purpose-built for teams managing product-led Meta spend.
Small businesses transitioning away from agencies. We train your first in-house hire or your founder/operator to run campaigns independently and profitably.
Consistent playbooks across locations and teams. We build the framework so every branch runs campaigns the same way — and the right way.
Your trainer
Meta Ads Expert with 15+ years of hands-on experience. Founder of two successful ad agencies, current CTO at NANOS AI, and trainer to 100+ marketing teams worldwide.
Francesco has managed over $50M in Meta advertising spend and developed proven frameworks that consistently deliver 3-5x ROAS across diverse industries. His training methodology combines theoretical foundations with practical, real-world application.
Featured speaker at digital marketing conferences across Europe and North America, Francesco brings enterprise-level expertise to teams of all sizes.
Outcomes
Campaign architecture and funnel design. Audience research and persona development. Budget allocation and scaling strategies. Competitive analysis frameworks.
Pixel implementation and event tracking. Conversion API setup and optimization. Custom audience creation and management. Lookalike audience optimization.
High-converting ad creative principles. Video content strategy and production. A/B testing methodologies. Creative fatigue management.
Data analysis and KPI interpretation. Bid optimization strategies. Scaling and expansion techniques. Troubleshooting and problem-solving.
Dynamic product ads and catalog optimization. Retargeting sequence development. Cross-platform integration strategies. Attribution modeling and measurement.
Standard operating procedures (SOPs). Quality assurance checklists. Reporting and communication templates. Performance review frameworks.
Investment
Team training is scoped per engagement — team size, session count, and depth of customisation all affect the final number. Here's a realistic range based on typical engagements:
Small team · 2–4 people
$1,500 – $3,000
total engagement
6-8 focused sessions covering campaign structure, targeting, and creative basics. Ideal for a small in-house team or a two-person agency wanting a solid foundation.
Most common · 4–8 people
$3,000 – $6,000
total engagement
The full 4-week program. Live sessions, real account work, custom playbooks, and follow-up support. Covers everything from pixel setup to scaling and creative testing.
Agency or larger team · 8+
$6,000+
custom quote
Fully custom scope — multi-team rollout, SOP development, advanced tactics, ongoing coaching retainer, or onsite/intensive workshop format. Discussed on a discovery call.
FAQ
No hard cap. Small teams of 2–4 get very intensive, hands-on sessions. Larger groups of 10–30+ are structured as workshops with breakout exercises. For enterprise rollouts across multiple teams or departments, we design a custom format on the discovery call.
Yes — this is the default, not an add-on. Before the program starts we review your accounts, your audience, your product, and your current results. The curriculum is then built around your specific situation, not a generic syllabus.
Yes. Programs can be delivered remotely via Zoom or in person at your offices anywhere in Europe or North America. Intensive full-day or half-day formats are available for teams that prefer an immersive on-site session.
No prerequisite. We assess each team member's level before the program and adjust the depth accordingly — from absolute beginners to experienced media buyers who want to sharpen advanced skills.
All sessions are recorded and shared. Every participant receives custom SOPs, naming convention guides, campaign structure templates, creative brief frameworks, and a reporting dashboard setup. Enterprise engagements can include a full internal training manual.
Yes. We issue formal invoices with VAT where applicable, and can accommodate standard corporate procurement processes including POs. Contact us on the discovery call to discuss payment terms.
Book a discovery call — we'll scope a program around your team size, skill level, and goals. No generic packages, no long-term lock-in.
Schedule Discovery Call